Alex Prieto
ON-SITE. Aquitectura Contemporánea en la Comunidad de Madrid
Client: Base Design

Identity for 'ON SITE, Contemporary Architecture in Madrid Region'. The program consisted of an exhibition, guided visits and talks on contemporary architecture. The exhibition project was organized as a collaboration between Madrid's regional government and MoMA of New York.
The concept of the artwork departs from the cube as a constructive element. The three faces of the cube that are visible from an oblique point of view correspond to the three types of activities that are proposed.