Alex Prieto
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Ludiland
Client: Ludiland

Identity for an intelligent leisure space for families and children, that focuses its work on multiple intelligences.
The design of the identity and the brand is based on a dynamic graphic system, formed of three modular pieces that can be combined. The different combinations between these three pieces form a complete typographic alphabet, and also allow the creation of multiple symbols. Some of these symbols work as emoticons, similar to the ones created by punctuation signs; others can be used to create imaginary “kanjis”.